A PROGRAM OF THE ALABAMA MOUNTAIN LAKES TOURIST ASSOCIATION
Knowing that sometimes in life people get off course, we in the hospitality industry know that every now and then you need a second helping to get you back on course.
Second Helping is a program that serves to help those recovering from opioid addictions reenter the workforce while helping to fill much-needed job positions within the tourism, travel, and hospitality industry of Alabama’s Appalachia Region.
The Second Helping program name evolved from a common seminar within the industry, “Four Courses of Hospitality Training,” which outlines the basic needs of service in our industry based on a four-course meal theme: appetizer, salad, entree, and dessert.
As with any good meal, there is always room for a second helping.
The Second Helping Program is a creation of the Alabama Mountain Lakes Tourist Association (AMLA). AMLA is a nonprofit organization that was created in 1964 with the express purpose of developing North Alabama’s travel industry and marketing the region to the traveling public. Our ever-expanding membership base represents progressive travel-regulated businesses and associations, as well as various levels of government.
AMLA’s 500-plus members include chambers of commerce, convention & visitors bureaus, attractions, campgrounds, festivals, communities, counties, golf courses, restaurants, tour operators, accommodations, vendors, financial institutions, parks and individuals.
We all prosper by working together in a unified effort to promote the sixteen-county region’s natural, historic, and man-made attractions.
Additional information on AMLA and North Alabama destinations, accommodations, and special events are available by calling 800.648.5381 or by visiting www.NorthAlabama.org.
“When I knew I could work in a safe environment and had people around me who believed in me, each day got a little better… I come to work doing what I love every single day… I’m always reassured that I’m not my past and its okay be to who I am.”